Stitcher's Field Guide

The Stitcher’s Field Guide is an app that will help embroidery artists learn and expand their skills. It is a database for different stitches, techniques, and tricks. The objective was to create a well designed app that anyone would be able to use and understand. I designed and prototyped the app with images from two artists in the Instagram embroidery community, Mallory Bailey and Yulia Sherbak. This project exceeded my expectations and I am excited for the development phase. View the prototype here

• Category: App Design

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AutoZone

Working for AutoZone’s Ecommerce website has been such a learning experience. There were many facets to my work here. AutoZone has two different websites (B2B and B2C), and each of them have a slightly different voice and look. For the Business to Consumer website (AutoZone.com), the objective is to gain the client’s trust and provide them with deals that will help make their DIY work more affordable. The Business to Business website (AutoZonePro.com) the objective is to provide local mechanic shops with tips and tricks to expand their business with deals along the way. It was a challenge to design in AutoZone’s style, but I enjoyed making a positive change while I was there.

• Category: Web Design

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Foundation of Arts

The Foundation of Arts Jonesboro Advertisements were created to engage potential sponsors for the FOA and to compel them to donate tuition to kids who need it. The objective of the campaign was to tug at the heart strings of the donors by showing them the type of kids they would be helping with their donation. I was the copywriter and designer for these ads, as well as for the social media, and was happy for the challenge of writing for corporate clientele.

• Client: Foundation of Arts Jonesboro
• Category: Ad Campaign

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Organic

These patterns were created to satisfy an itch in my brain. I had seen many of these types of patterns and wanted to have my own go at it. The challenge was to create a pattern that could be scaled infinitively. The objective was to create patterns that were organic in nature. This exercise was a test in my Adobe Illustrator abilities as well as my ability to consider every aspect of the design from the actual form of the shapes to the color and stylization.

• Category: Digital Illustration

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Typography

These posters were create to hone my typography skills and create posters for my social media. The challenge was to create beautiful posters that included nothing but typography, and the objective was to use type in a way that accentuated the typeface. I wanted to push myself to improve my typography in all aspects of my design. The Girls/Girls/Boys poster won a Bronze 2019 Southern Student Graphic Design Show award for Digital Illustration.

• Category: Digital Illustration

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Satisfyer

The challenge for this campaign was to market a female focused product to men, specifically in a GQ Magazine. The objective was to find a way to make men interested in buying these products for their significant others. These advertisements were a result of hours of research into both the target audience of the Satisfyer brand, but also the GQ audience. I wanted to create ads that would be successful in their place in GQ magazine. This campaign won a Bronze 2018 Southern Student Graphic Design award as well as a Bronze 2019 Student ADDY.

• Category: Ad Campaign

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Stax Music Academy

The challenge for Stax Music Academy was to create a brochure to recruit young students to the academy. The brochure needed to appeal to the students that the academy was trying to recruit as well as the parents that would be paying for the tuition. The objective was to work with a team to create a brochure that got the kids excited about learning music and portrayed the academy as a good after-school program to the parents. I was the team lead, one of the photographers, and the brochure designer for the project. The brochure won a Bronze 2019 Southern Student Graphic Design Show award for Print Advertising and Poster Design.

• Client: Stax Music Academy
• Category: Brochure Design

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Minimal Skateboard

The challenge for this piece was to create a visually intricate skateboard design. The objective was to create designs that were minimal as well. I wanted to find a good balance. This piece was so fun to create. It was a challenge, but rewarding.

• Category: Digital Illustration

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What Can Drawing Do For You?

The challenge of the What Can Drawing Do For You? campaign was to spark interest in the Drawing I courses offered at Arkansas State University to students who weren’t art majors. The objective was to convey the benefits that Drawing I can have for all students. For this project, I worked with a team to create the advertisements. I was the team lead and pitch presentation designer. This piece was the campaign chosen to go to print and also won a Gold 2019 Student ADDY as well as a Special Judges Award for Poster Campaign.

• Client: Arkansas State University Art + Design Department
• Category: Ad Campaign

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Vintage Flavors Cupcake Co.

The challenge for the client was to create branding for a boutique cupcake restaurant that stood out in an over-saturated market. The objective was to create a vintage-inspired brand for a modern-day cupcake shop. I was the photographer and designer. This project helped me learn how to do proper research about time periods and era-specific design. This piece also won a Bronze 2019 Southern Student Graphic Design Show award for Visual Identity and Collateral.

• Category: Identity Design

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