Feature Design | Clinic Search Interactive Map
The Ask:Create a way for users to visualize CenterWell Primary Care clinic locations by distance without needing the user’s precise location data.
Our Solution:Design and implement an interactive map with clinic location pins that is seamlessly integrated into the existing search function.
To start, we added a distance filter to the existing search function. By refining the search area before submitting the search query, we mitigated user confusion by presenting them a map that is already tuned to their specific needs. The default distance selection was set at 20 miles, this is the average distance between furthest clinics in a town cluster.
implementation
new feature leveraged existing search function, lowering development time
user experience
default distance filter is set to the most common pick
click-through rate
map view increased click-through rate to clinic details page
toggle
users are able to toggle between map and list view as desired
Once the user hit submit, a map with location pins loaded. From there, the
user could drag the map around as they wanted, clicking any of the pins to
bring up a card with that particular clinic’s contact information. From
the card, the user can also go to the clinic details page with specific
information about what each clinic offers.
If users would rather
organize the cards in the traditional list, a sticky “Show list” button
would toggle them between the views as desired.
After launch, we ran moderated remote user testing on the interactive map
as well as other parts of the CenterWell site. The tests were conducted
using mobile phones, tablets, and desktop computers. Many of the
participants expressed how much faster they were able to find a clinic
they would want to visit with the interactive map vs. the traditional
list view. Not only were they able to judge distance, they were also able
to immediately see what specific area of town each clinic was in.
“The map view is great! The center that is closest to me is in an
area that I know has no parking, so this saved me from wasting my time.
I’ll just go to a center a little farther out that’s easier to get
to.”
-User feedback
After launch, we saw an increase in the click-through rate to the clinic details pages as well as an increase in “Become a patient” button clicks on clinic details pages.
